To build the first handmade watch in Detroit, Shinola had to build the first watch factory in Detroit. Their production line is among the most modern in the world, and their factory adheres to Swiss quality standards. Everything is done by hand, from building their own movements, to final assembly. They chose Detroit because it knows how to make things, and has made them well for more than a century. They believe that if we can build watches there, they can build anything there.

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