AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. AG's evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand's Creative Director. Since then, the AG team has focused their efforts on seamlessly integrating complete collections that reflect the brand: Chic. Sophisticated. Classic.

From the initial stages of concept and design, to cutting, sewing, laundering, finishing and shipping, AG’s vertically integrated manufacturing facilities, located in Los Angeles, CA, unite their design expertise with manufacturing ingenuity—truly unparalleled in the fashion industry.

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