The idea for OluKai all started as a different approach to a footwear company. They wanted to create footwear that combines the strength and durability of a waterman’s ocean lifestyle — with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship. Olukai crafts products they believe in. Products they can stand behind (and in, of course). Believe in quality of product and material, craftsmanship in construction, and finding beauty and worth in life by the choices we make every single day.